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Funatics Funny, Fun & Cool Socks, Mugs, Towels & Stickers


Peepers Reading Glasses

Stylish readers, the perfect gift for you and yours.

Women's Clothing

Tribal® Collection

Shop the latest in women's fashions.

Baby & Kids

Kids Fall Collection

Discover our latest arrivals: Baby and Kids Fall Clothing Collection!


Consuela Bags

Choose Consuela Handbags for convenience, style, and versatility.

Kitching & Dining

Nora Fleming®

Classic stoneware to make your next party an elegant occasion


Stay on Top of Fashion with the Latest Crossbody Bags, Wallets, and Travel Bags. Stay ahead in the fashion game with our collection of the newest handbags, wallets, and cases.

Kitchen & Dining

Browse our trendy collection of kitchen dinnerware and accessories.

Baby & Kids

Stay on Trend with the Latest Styles in Baby and Kids Fashion. Keep your little ones looking stylish with the hottest trends in baby and kids clothing!

Simply Southwest

Come in and Visit Our Store

Simply Southwest is your One-Stop shop in Downtown Pratt. Simply Southwest prides itself in providing a wide variety of Women's Clothing, Home Décor items, Food, Baby Gifts, Handbags, Jewelry, Full Espresso Bar, Hand Crafted Ice Cream, and much, much MORE!! 

Other Brands We Carry In Store